Paul Smith S/S 2013 by Ronald Dick

As the spring ad campaigns begin to roll out, one which stands out more than others is Paul Smith‘s. Taking a change in direction, the label has opted for a lighter backdrop compared to its recent campaigns. What doesn’t change, however, is the central focus on clothing and its stark setting. Photographer Ronald Dick shoots newcomer Jester White in a surreal natural landscape, colours varying from violet to light turquoise.

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