Prada ‘Real Fantasies’ F/W 2012 Film

A day before their Spring/Summer 2013 runway show in Milan, Prada officially released the film for the ‘Real Fantasies’ Fall/Winter 2012 lookbook (which you can download here). The theme for the season is projecting the “the future of fashion as a retrofitted past… within a dystopian society of machines and jagged geometries,” Regardless of differing opinions, Prada definitely knows how to grab attention.

Art Direction by AMO: Ippolito Pestellini Laparelli, Fausto Fantinuoli
Artwork: Jeroen Koolhaas, Lok Jansen
Editing and Visual FX: APRIL
Photography: Phil Meech
Filming by APRIL: Matteo Frittelli, Gabrio Bellotti
Music: Frédéric Sanchez


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